Shopify is one of the popular e-commerce websites. By the time, it is becoming more and more famous than ever before. However, Shopify is beating its competitors. We have noticed that the clients are using the Shopify platform more than ever before. It is not a coincidence the stats showed that Shopify is a trending platform. The clicks of the Shopify have been doubled since 2017.

In this blog, I brought you some common SEO improvements, Shopify has adopted over a period of time. However, these SEO improvements will help your website to earn organic traffic.

Shopify SEO has some different improvements for its site. Certainly, other websites have not adopted such improvements yet. The Shopify website has beneficial blogs for the consumers, and the site is capable of redirecting the blogs. However, the Shopify website has some sort of issues for SEO. But, the Shopify has some recommendations as well. The recommendations are:

•  Your website should not have any duplicate URLs from internal linking.

•  Remove duplicate pages and their URLs from the website.

•  Always, create the content with the most useful and used keywords.

•  The data on the website is always in a structured form.

•  A website has a complete and easy way to check out the products and readout the articles.

•  Learn how to manage the products and different pages of a product.

•  Use appropriate images of the product on the site.

•  The product should be clear in its image.

•  Remove all the unnecessary apps and ads from the site.

In the world of SEO, copied or plagiarized content is one of the major issues. This is one of the main reasons why your site gets blocked. The duplicate content creates problems for search engines. However, this creates the biggest issue for websites. When content is duplicated, it means similar content is available on the internet with two different URLs. However, it is hard for search engines to determine the canonical version. However, this creates problems for websites, link building, and search engines.

But, in the case of Shopify, it is creating some duplicate content in some manners. The Shopify is creating duplicate content in product pages and collection pages through pagination.

However, Shopify has allowed its pages and products to render into two different URLs.

This is Shopify’s by default setting for its products, pages, and URLs.

The two different URL paths of Shopify are:

Canonical URL path: /products/

Non-canonical URL path: /collections/. */products/

Well, managing the internal link structure is easy for Shopify. It is easy to adjust the code in the product. Here are some guidelines for adjusting the internal links and URLs, Products, Canonical.

Shopify is creating duplicate content from the first collection’s page in a specific series. The Shopify is creating duplicate content through the site’s pagination. However, if Shopify creates duplicate content, it creates the paginated URLs. The URLs are created in series, and they link of page 1 will show “?page=1”

The product variation pages are a technical extension in the Shopify’s duplicate content. The product variation pages are not a serious SEO problem. Shopify creates multiple product URLs with a slight variation in it. The slight variation is in the product’s pages, but the product is the same. The slight variation could be it's color or page size. This tactic of the Shopify shows that multiple pages do exist for a similar product, description, or image.

Shopify has its own crawling and indexing rules. Well, from an SEO point of view, crawling and indexing is always an important part of a website. When it comes to driving traffic, a website focuses on indexing and crawling.

Here are some parts of crawling and indexing, Shopify is disallowing:

•  Admin slot

•  Checkouts

•  Orders

•  Shopping cart

•  Internal search

•  Policy pages